{"id":21794,"date":"2022-07-20T09:12:20","date_gmt":"2022-07-20T16:12:20","guid":{"rendered":"https:\/\/www.parsons.com\/?p=21794"},"modified":"2022-07-20T13:01:34","modified_gmt":"2022-07-20T20:01:34","slug":"picture-perfect-social-media-expert","status":"publish","type":"post","link":"https:\/\/www.parsons.com\/2022\/07\/picture-perfect-social-media-expert\/","title":{"rendered":"Picture Perfect Social Media Expert"},"content":{"rendered":"
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Meet Theresa, Parsons\u2019 digital communications and social media expert, based in our Charlotte, North Carolina, office. At a company like ours, there\u2019s a lot of great stories and employee highlights to share, but she has a special talent for providing an inside view of how our innovative projects align with our core infrastructure and national security markets. In addition, she offers our followers a backstage pass to the Parsons show to shine a light on our corporate culture.<\/p>\n\n\n\n

When Theresa first began her career here at Parsons, our External Communications team didn\u2019t have a designated social media person. Since joining the team, Theresa\u2019s efforts have resulted in elevated performance numbers across the board, and her digital marketing campaigns continue to increase our followers, impressions, engagement, website traffic, and leads.<\/p>\n\n\n\n

But Theresa\u2019s passion for digital marketing doesn\u2019t stop when she clocks out of work.<\/p>\n\n\n\n

Neither fruit nor vegetable, Zucchini is Theresa\u2019s handsome, high-energy Australian shepherd with a human-like smile and a naturally cheery disposition. Theresa takes daily pictures of him doing things like playing in the tub with his beloved rubber ducks, wearing a raincoat, posing in a Jeep, or gazing out over a majestic landscape from a mountaintop. These photos are so well-liked that they\u2019ve been featured on the Today Show\u2019s and Ellen DeGeneres\u2019s Instagram accounts. Zucchini has even become a canine brand ambassador, with dog food and pet clothing companies sending him products to advertise.<\/p>\n\n\n

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Hiking in the Adirondack Mountains<\/figcaption><\/figure><\/div>\n\n\n

“Every time we post a Zucchini reel, we see incredible traffic and reactions to his page. His popularity covers his side of the rent most months” says Theresa. <\/p>\n\n\n\n

While Zucchini may be naturally photogenic, Theresa\u2019s background in photography certainly doesn\u2019t hurt. Before earning her bachelor\u2019s in marketing, she started with an associate degree in photography and later, after several rounds of interviews, was accepted into the exclusive Disney College Program, where she captured marriage proposals, military reunions, and the pure joy of guests visiting Walt Disney World, in Orlando, Florida.<\/p>\n\n\n\n

She says, \u201cThe Disney program lasted seven months, and it was challenging but the best experience of my life. I met people from all over the world, which turned into friendships I would have for a lifetime, and I gained new skills and strengthened my creativity, which I continue to use every day.\u201d<\/p>\n\n\n\n

After completing her internship at the theme park, however, Theresa was looking for a career with more potential for growth, which led her to marketing and, in 2020\u2014the same year she and Zucchini found each other\u2014a career here at Parsons.<\/p>\n\n\n\n

Parsons offered her the opportunity to advance the brand, to build a social media presence, and to take the company to the next level, not to mention the work flexibility. Being able to work from home a majority of the time allowed her to be there for Zucchini, who, just a puppy, required a lot of attention. Predictably, he eats up all the love Theresa gives him, though, she states, he gives that love back to her tenfold.<\/p>\n\n\n\n

Theresa says, \u201cOne of the great things about working from home\u2014in addition to spending time with Zucchini\u2014is that I\u2019m able to fit in a traditional workday while not having to worry if something unexpected pops up, like if I need to take the car in to get fixed or I have a doctor\u2019s appointment. The team culture I\u2019ve experienced is incredible, and I\u2019m extremely fortunate to be in an atmosphere where I don\u2019t have to sweat the small stuff.\u201d<\/p>\n\n\n

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Enterprise Marketing Group meet-up in Charlotte, NC.<\/figcaption><\/figure><\/div>\n\n\n

Yet another plus with our company\u2019s flexible work options is that Theresa\u2014and Zucchini\u2014can accompany her significant other, who travels a lot for work, on his business trips and not miss a beat. \u201cWyatt and I went to Portland and Seattle a couple of months ago, and we\u2019re planning a trip to Utah in September. When I\u2019m able to go along, I get to see the sights and work the entire trip. I even stopped into our offices at these places while I was there and got to meet colleagues I normally wouldn\u2019t have had the opportunity to connect with. One time the team even dressed me up in safety gear and took me to the Seattle airport to see the site and get some awesome social media content<\/a>.\u201d<\/p>\n\n\n\n

Theresa says she\u2019s beyond grateful for the opportunity to work from home, and it\u2019s evident that both Wyatt and Zucchini are too. From photographer to momager and marketing wiz, she\u2019s the driving force behind the pair\u2019s stardom\u2014Zucchini on Instagram and Theresa at Parsons. What she brings to both is charismatic and engaging content. Both human and dog alike reach thousands a day and put a smile on people\u2019s faces, and although they both get paid for what they do, what they give back is priceless.<\/p>\n\n\n\n

Follow Parsons (@ParsonsCorporation<\/a>) and Zucchini (@zucchini.pup<\/a>) on Instagram!<\/p>\n","protected":false},"excerpt":{"rendered":"

Meet Theresa, Parsons\u2019 digital communications and social media expert, based in our Charlotte, North Carolina, office. At a company like ours, there\u2019s a lot of great stories and employee highlights […]<\/p>\n","protected":false},"author":29,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"286,762,764,770,773,778","_relevanssi_noindex_reason":"","footnotes":""},"categories":[10756],"tags":[],"class_list":["post-21794","post","type-post","status-publish","format-standard","hentry","category-employeestories"],"yoast_head":"\nPicture Perfect Social Media Expert<\/title>\n<meta name=\"description\" content=\"Theresa has a special talent for providing an inside 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