{"id":8531,"date":"2020-01-26T12:37:24","date_gmt":"2020-01-26T20:37:24","guid":{"rendered":"https:\/\/origin-www.parsons.com\/?p=8531"},"modified":"2023-07-11T11:40:20","modified_gmt":"2023-07-11T15:40:20","slug":"how-storytelling-drives-strategy","status":"publish","type":"post","link":"https:\/\/www.parsons.com\/2020\/01\/how-storytelling-drives-strategy\/","title":{"rendered":"How Storytelling Drives Strategy"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"484\" src=\"\/wp-content\/uploads\/2020\/01\/CESG_press_release.jpg\" alt=\"Live Design\" class=\"wp-image-8532\"\/><\/figure>\n\n\n\n<p>In a world of social media, emojis and doodles \u2013 the old adage, \u201ca\npicture is worth a thousand words,\u201d could not be more true. <\/p>\n\n\n\n<p>As humankind evolves and the world becomes more connected and complex, most humans still effectively consume information visually; approximately 65 percent to be exact. This ingrained human behavior highlights the importance of delivering a message simply, emotionally and effectively. At Parsons, we\u2019re tapping into this human capacity for visual processing to enrich the customer experience and encourage creative problem-solving through a process known as \u201cGraphic Recording.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What Is Graphic Recording?<\/h3>\n\n\n\n<div class=\"wp-block-parsons-blocks-highlighted\"><p>Graphic Recording is the practice of synthesizing real-time content &#8211; &nbsp;like presentations, conversations, meetings- into hand-drawn text and images, usually in a largescale format, to simplify a complex topic into a visual story. <\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-does-graphic-recording-provide-value\">How Does Graphic Recording Provide Value?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It boosts participant information retention\nthrough the creation of a visually-anchored experiential memory of the\ndiscussion, increasing information stickiness.<\/li>\n\n\n\n<li>It generates a visually-based record of the topics that were <em>actually<\/em> discussed and can be used live during an event as a method of reference to those conversations.<\/li>\n\n\n\n<li>It lifts the creative spirit in the room, paving\nthe way for new and different questions and ideas. Graphic recording is a\nvisual interpretation of verbal content and, as such, prompts new questions and\nconversations. <\/li>\n\n\n\n<li>The visual language is particularly helpful when\ncustomers want to generate clarity around ambiguous challenges: \u201cDid you mean\nthis? Let\u2019s collect our ideas. Help me see your meaning.\u201d Graphic recording\nequalizes all participants\u2019 contributions and allows for a more neutral\nexploration of a problem set. <\/li>\n\n\n\n<li>Graphic recording is a visually engaging\nreference for use after an event.\n<ul class=\"wp-block-list\">\n<li>Our Visioneers digitize their wall-sized art to\nbe re-used in websites, infographics, and presentations.<\/li>\n\n\n\n<li>Some customers hang the graphic recordings in\ntheir team rooms, like wallpaper, as a persistent reminder of the energy,\nconversations, and progress made that day. <\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"3010\" height=\"2304\" src=\"\/wp-content\/uploads\/2020\/01\/CESG-2.jpeg\" alt=\"Infographic\" class=\"wp-image-8898\"\/><figcaption class=\"wp-element-caption\">Visioneering Graphic from CES Government 2020<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Understanding The Immersive Engineering Methodology<\/h3>\n\n\n\n<p>Graphic Recording is one of many tools Parsons uses for creative problem solving \u2013 the Immersive Engineering methodology. While our skilled graphic recorders observe, listen, and synthesize stakeholder contributions into visuals that reveal connections and reduce ambiguity, they also apply facilitation and high-performance team techniques, human-centered design methodologies, and other types of strategic visualization to spark innovation, foster collaboration, build stronger teams, and advance creative problem-solving.<\/p>\n\n\n\n<p>These practices are central to Parsons\u2019 culture. We apply effective\nleading creative practices to myriad challenges, helping customers find the\nright solutions to hard problems. <\/p>\n\n\n<p class=\"related-links-block pull-quote\"><strong>If you\u2019re interested in seeing more of Parsons visual storytelling, follow us on Instagram:<\/strong> <a href=\"https:\/\/www.instagram.com\/visioneeringbyparsons\/\">@VisioneeringByParsons<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>In a world of social media, emojis and doodles \u2013 the old adage, \u201ca picture is worth a thousand words,\u201d could not be more true. As humankind evolves and the [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"5732,22491,12567,15498,20934,21878","_relevanssi_noindex_reason":"","footnotes":""},"categories":[7718],"tags":[],"class_list":["post-8531","post","type-post","status-publish","format-standard","hentry","category-ideation"],"yoast_head":"\n<title>How Storytelling Drives Strategy<\/title>\n<meta name=\"description\" content=\"Graphic Recording is a visual-based tool used to synthesize real-time content into hand-drawn text and images. 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